Though I
disagree with a few innovative notions and theories crafted by the author but I
feel this book should be encouraged among young and smart minds not to
influence their perspective but maybe to show them how things are designed to
work. The idea of nation branding, positive utilization of soft power and
inculcating strategic design thinking at national level is not as complex as it
seems in this book but Pakistan is already choked with larger development
agendas and ulterior political motives than to nourish its positive image and eventually
cash on its nation branding. None the less the book should be given a try as it
does provide a ‘rare analysis’ on ‘issues of identity crises, leadership crises
creating misdirection and confusion that will lead to chaos’. You can skim
through the pages that you find repetitive (which was quite often) and loaded
with technical terminologies (couple of chapters) but overall the writing is
simple and real life anecdotes made it interesting to read. I would give it 3
stars out of 5.
PS. I also made researched contributions for this book.
